Polaroid stopped making instant film in 2008, and they ceased production of instant cameras the year before. Those two announcements signaled the end of an era—and the end of an art form. Polaroid artists around the world were in mourning, trying to ration their dwindling supplies of instant film to prolong the inevitable demise of their passion (and for many, their livelihood).
“TIME ZERO” starts as a eulogy to Polaroid instant film and cameras, sharing with viewers the magic of instant photography through the perspective of a few Polaroid artists and former employees of the corporation. After documenting the fateful day when Polaroid announced it would cease production of instant film, “TIME ZERO” shares the intense emotions of several photographers (including filmmaker John Waters) as they recount hearing the news…and focuses on the passionate efforts of a small team in the Netherlands who - against all odds - tried to keep instant photography alive.
Website - www.timezeromovie.com - Twitter: @TIMEZEROmovie