Haverhill, Massachusetts, sits on the banks of the Merrimack River. Once a thriving industrial area, by the late 1970s Haverhill resembled a ghost town. A masterpiece of direct cinema, If It Fits examines this dying town and its relevant politics. Touching on issues such as municipal spending, heightened taxation, and neighborhood revitalization, the film centers around the pivotal 1976 mayoral election. Intercutting election scenes with comments from town residents, If It Fits presents an oral history that addresses Haverhill’s political issues and socioeconomic conditions.